The Excellence in Alternative Content Award will be presented during the all-industry breakfast and program in the Palace Ballrooms from 7:30 a.m. The Met: Live in HD is now the largest provider of alternative cinema content in the world.
More than 17 million tickets have been sold over the first nine years of the series, and distribution has expanded every season to match the growing global demand for classical music on the big screen. Since its initial broadcast in 2006 to 98 movie theaters, The Met: Live in HD has grown exponentially, with classical music lovers around the world demonstrating that opera can have a place alongside Hollywood blockbusters in their local movie theaters. Grammy Award-winning soprano Deborah Voigt will be in attendance to accept the award on behalf of the Metropolitan Opera. The award will be presented by John Rubey, CEO of Fathom Events, a partner of the Met and recognized leader in event cinema.
On Tuesday, April 21, 2015, CinemaCon’s Excellence in Alternative Content Award will be presented to the Metropolitan Opera for their groundbreaking Live in HD series, which is entering its tenth season of cinema broadcasts this year. Metropolitan Opera to receive CinemaCon’s first-ever "Excellence in Alternative Content Award"
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